Tokyo — Opening Spring 2027

WANOIR

Japanese cosmetics and fragrance, curated as a single house — with the aesthetics and craftsmanship behind them, delivered worldwide.

Preview the collection Read the Journal
Public preview Sample products are illustrative placeholders and are not available for purchase. The store is not yet open.

The House

A single standard, applied to every object.

WANOIR is a select shop: we do not make products, we choose them. Each piece is assessed on its origin, the transparency of its materials, the craft behind it, and the evidence that it performs — before it is admitted to the house.

01

Chosen, not gathered

Cosmetics and fragrance only — depth in two fields, rather than breadth across many.

02

Reasons, always shown

Materials, origins and makers are presented with the object, not hidden behind it.

03

From Japan, worldwide

One house in Tokyo, prepared for discovery across languages and borders.

Four perspectives

The collection, organised
Curated skincare and makeup sample

J-Curated Beauty

A carefully selected line-up of skincare and makeup.

Fragrance and sensory storytelling sample

J-Sensory Journeys

Storytelling and visual content that appeal to sight, scent and touch.

Daily beauty ritual sample

J-Modern Rituals

Enduring staples and continuing lines for modern life.

Regional Japanese materials sample

J-Regional Discoveries

A special archive of cosmetics and fragrance using regional materials — yuzu, hinoki, getto, matcha and more.

Preview collection

Samples only — not for sale

A visual study of the opening shelf. These are sample products created for the preview; names, prices and availability will be announced only when the real collection is ready.

Sample serum bottleSAMPLE

Skincare — Preview

Botanical Serum No. 1

A study in texture, light and daily ritual.

Preview only
Sample cream jarSAMPLE

Skincare — Preview

Restorative Cream No. 2

A quiet finish for the end of the day.

Preview only
Sample facial mistSAMPLE

Ritual — Preview

Botanical Mist No. 3

A light veil between one moment and the next.

Preview only
Sample perfume bottleSAMPLE

Fragrance — Preview

Parfum No. 4

A composition imagined from forest air and shade.

Preview only

AI Concierge — Preview

SUMI

I am SUMI, an AI guide. I cannot smell, so I always show my reasons. This is a demonstration dialogue; the live concierge opens with the store.

No information entered here is stored. At launch, recommendations will be grounded in ingredients, materials, regions and your profile — with the reason shown each time.

SUMIDemonstration
Tell me what you are looking for — a gift, a fragrance, or care for your skin. I will show the reasons behind each suggestion.

Journal

Materials, regions and makers

For makers, partners and press

Correspondence is by email.

WANOIR is in preparation and is speaking with Japanese cosmetics and fragrance makers ahead of opening.

maison@wanoir.com